The world of bespoke tailoring is undergoing a fascinating transformation, and it’s all thanks to a new trend in weight loss. The rise of appetite suppressants and weight-loss drugs is not just changing bodies, but also the way we dress and the fashion industry as a whole.
Imagine walking into a renowned tailor’s atelier on Savile Row, known for its exquisite craftsmanship and a long history of catering to the elite. Kathryn Sargent, Britain’s first female master tailor, shares an intriguing insight. She reveals that these days, she might as well be asking clients about their medication rather than their diet and exercise habits. It’s a bold statement, but it highlights a growing phenomenon.
Caroline Andrew, another talented female tailor, echoes this sentiment. She notices a stark difference between American and British clients. While Americans are more open about their use of weight-loss drugs like Ozempic and Mounjaro, Brits tend to be more secretive. If they suddenly drop a few sizes, they often attribute it to a healthy diet, avoiding any mention of medical interventions.
But here’s where it gets controversial. These drugs are not just a quick fix; they’re a lifestyle choice for many. And this is having a significant impact on the tailoring industry. Savile Row, a symbol of British craftsmanship and style, is witnessing a surge in clients who want to showcase their new figures. Existing clients are also seeking alterations for their now-baggy garments, creating a 20% yearly increase in business for some tailors.
Rosie Holden from Gormley & Gamble shares that one in four of their clients, both new and existing, is taking weight-loss drugs. Women are aiming for a size 10 to 12, while men are targeting a 48 to 52 on the Italian scale. It’s a clear indication that the desire for a slimmer physique is driving a new wave of bespoke tailoring.
Tailors like Andrew and Sargent are navigating these changing body trends with expertise. Andrew points out that while she’s seen her female clients through boob jobs and bum lifts, the impact of weight-loss drugs is different. She believes these drugs are here to stay, as clients express their intention to continue using them indefinitely, feeling better than ever.
Many men and women who have ‘suddenly hit their weight goal’ are turning to bespoke tailoring for the first time. They’ve saved up, slimmed down, and are ready to invest in new clothes that showcase their transformed figures. Some are even experimenting with new fabrics and styles, embracing a more vibrant and confident look.
However, not all changes are welcomed. In some cases, extreme weight loss can render suits unalterable. As Sargent explains, the jacket might become too long, and the position of the pockets cannot be adjusted. The ‘rise’ of the trousers might also need a complete remake. It’s a reminder that while these drugs offer a quick solution, they come with their own set of challenges and limitations.
The business model is adapting too. Andrew recommends that clients invest in slightly different-sized suits, just in case they regain some weight over time. She also suggests two pairs of trousers with each suit for men, offering flexibility for weight fluctuations. Alterations can be costly, running into thousands of pounds for a single suit, but for many, it’s a necessary investment to maintain their wardrobes.
Weight-loss drugs are not without their critics. There are concerns about long-term health risks, and some users report chronic nausea. The jabs are also expensive, costing up to £400 a month. Despite these concerns, the fashion industry is embracing the trend, with ‘Ozempic hips’ becoming a noticeable new catwalk trend. Vogue Business’s audit revealed that over 97% of models this season were a UK size 4 to 8, with very few mid-size or plus-size models represented.
Holden acknowledges that it feels like a step backward after years of promoting body positivity and embracing diverse sizes. However, she shares a heartening story of a client who, after trying every diet and exercise routine, found success with weight-loss drugs. Holden and her team transformed her wardrobe, and the result was a confident, fantastic-looking woman.
So, what does this mean for the future of fashion and tailoring? It’s a complex question with no easy answers. While weight-loss drugs offer a quick fix for some, the long-term implications are still unclear. The fashion industry must navigate these changing trends while also promoting body positivity and inclusivity. For now, Britain’s tailors are embracing the challenge, creating beautiful, bespoke garments that cater to their clients’ evolving needs and desires.